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AI sales tool pricing tracker

What AI sales tools really cost.

Real list prices for 30 AI sales tools, checked against vendor pricing pages, with a dated history of every hike, drop and plan change.

Tools tracked
30
Verified prices
17
Changes logged
3
Last checked
2026-10-19

Latest price changes

View all
  • ▲ Hike
    Attio

    Plus listed at $44/user/mo monthly ($35 annual); seed had $29

    · source
  • ● Plan change
    Pipedrive

    Plans now Lite/Growth/Premium/Ultimate ($14–$79/seat annual)

    · source
  • ● Plan change
    Clay

    Plans now Free/Launch/Growth; Launch $185/mo monthly

    · source

All tools

30 tools
ToolCategoryEntry priceStatus
Apollo.io Prospecting & data$49/user/mo (Basic, annual)Unverified
Clay Enrichment & workflows$185/mo Launch monthly ($167/mo annual); usage-based, unlimited seatsVerified
ZoomInfo Prospecting & dataQuote onlyQuote only
Lusha Prospecting & data$49.90/mo Starter monthly ($37.45 annual)Verified
Cognism Prospecting & dataQuote onlyQuote only
Seamless.AI Prospecting & dataQuote onlyQuote only
LinkedIn Sales Navigator Prospecting & data$119.99/user/mo Core monthly ($89.99 annual)Verified
Instantly Cold email$47/mo Growth monthly ($37.60 annual)Verified
Smartlead Cold email$39/mo Base monthly ($32 annual)Verified
lemlist Sales engagement$69/mo Email monthly ($55 annual)Verified
Reply.io Sales engagementFrom $49/mo email volume; Multichannel $89/user/mo (annual)Verified
Outreach Sales engagementQuote onlyQuote only
Salesloft Sales engagementQuote onlyQuote only
HeyReach LinkedIn automation$79/sender/mo Growth monthly ($71 quarterly)Verified
Expandi LinkedIn automation$99/seat/mo monthly ($79 annual)Verified
11x AI SDRQuote onlyQuote only
Artisan AI SDRQuote onlyQuote only
AiSDR AI SDR$1.50 per person prospected (pay as you go)Verified
Amplemarket AI SDR$600/mo Startup (annual, 2 users)Verified
Gong Conversation intelligenceQuote onlyQuote only
Fathom Meeting notes$19/user/mo Team monthly ($15 annual), 2-user minVerified
Fireflies.ai Meeting notes$18/seat/mo Pro monthly ($10 annual)Verified
Avoma Conversation intelligence$19/recorder seat/mo StartupVerified
Attention Conversation intelligenceQuote onlyQuote only
Clari ForecastingQuote onlyQuote only
HubSpot Sales Hub CRM$15-20/seat/mo (Starter)Unverified
Pipedrive CRM$14/seat/mo Lite (annual)Verified
Attio CRM$44/user/mo Plus monthly ($35 annual)Verified
Close CRM$19/user/mo Solo monthly ($9 annual)Verified
Lavender AI email coaching~$29/user/mo (Starter)Unverified

Browse by category: Prospecting & data · Enrichment & workflows · Cold email · Sales engagement · LinkedIn automation · AI SDR · Conversation intelligence · Meeting notes · Forecasting · CRM · AI email coaching

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